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10 Year Old eCommerce Business with Established Private Label Brand

29 September 2018
  • Ecommerce

Annual revenues

$142,898

Annual profit

$38,787

Multiplier

x 2.38

Asking price

$92,500

Business description

Launched in 2008, this seasonal eCommerce business came about by accident. The owner operates a business in the healthcare field but saw some seasonal uptick in one of the products during the fall. They decided to launch a website geared toward that time of year and had good success. The store grew for years and peaked in 2011 with sales of $565,000. The core healthcare business continued to grow as well and spread the owner very thin with the demands of a booming business. Over time the seasonal brand suffered because the owner was not able to dedicate the time or resources necessary to make the business grow and flourish. The owner attempted to make moves to save the sales using a 3rd party for paid advertising but ultimately could not dedicate the time to fixing the issues. After watching several years of declining sales and not making the appropriate adjustments they have decided it is time to allow someone who will focus on growing the business to take over. The business comes with strong supplier relationships, steady organic rankings, and a private label brand with 50 SKUs. The brand is established with 10 years of history. With a proper roadmap for growth the site can return to its previous sales and beyond.

This listing is managed by Brad Wayland.

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