Sell your business

8 Years Old E-Commerce Business selling Flowers

14 March 2019
  • Ecommerce

Annual revenues

$640,000

Annual profit

$69,000

Multiplier

x 2.88

Asking price

$199,000

Property Description

For sale a successful E-Commerce Online Business selling Flowers in the United States. The company works with many farms to grow incredible flower varieties and then ship these directly from the farm to the clients (Drop Shipping).

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Assets included:

In addition to the operating business, these (potentially more valuable – to the right buyer assets are included in this package):
• Top ranked SERP position (Google) for some of the highest average order value keywords in the industry
major holidays for a significant portion of sales)
• The largest (known) library of proprietary and professionally shot individual flower variety images (on a consistent background) – competitive sites have expressed an interest in purchasing this asset on its own
• The largest (known) North American database of historical Dutch auction pricing for flowers by variety (data lists price by week for several years to gain a better understanding of seasonal variances)
• Optimized Magento site including numerous custom extensions and customized products including multiple subscription products
• Extensive database of keyword performance and ROI at the keyword level for both Google and Bing
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2015-2017 Financials

Total online revenue: $1.86MM

Breakdown:
Paid Search: $783K
Organic Search: $483K
Direct Traffic: $340K
Email blasts: $133K
Social/Other: $122K
$621K in offline sales during this period not included in the valuation. These sales could be relatively easily recovered by the new owner by employing one sales representative.
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Net Income and Cash Flow
Net income averages 10.8% of gross revenue
Cash flow averages 10.8% of gross revenue

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