Sell your business

Affiliate – Hunting & Outdoor Optics Product Reviews – $13.1K gross/mo

11 December 2019
  • Affiliate

Annual revenues

$158,000

Annual profit

$147,000

Multiplier

x 3.56

Asking price

$523,000

For sale is an authoritative content business in the hunting and outdoor optics niche.

Launched in 2015, the business has rapidly established itself as a leading provider of unbiased, in-depth and informative hunting and outdoor optics information. With over 400 educational posts focused on scopes, binoculars, monoculars, and various other optic-related topics, the business continues to gain traction amongst a growing audience base.

With the global sport optics market projected to grow at a steady CAGR of 2.71% between 2019 and 2024 to reach $2.1 billion in annual sales by 2024, the business has carved out a lucrative and highly profitable position as one of the leading sources of information within this expanding niche.

The significant investment in quality content from the start has helped secure an impressive organic search presence. With hundreds of detailed posts and a robust backlink profile, including links from Burris Optics and Bushnell, the business now ranks for c.33,000 keywords. This has helped drive rapid traffic growth, with sessions rising at a c.104% CAGR over the period 2017 – (e)2019, with the site attracting over 1.8M pageviews in the LTM.

The business presents a great opportunity for a new owner to take over a reputable content business in a lucrative niche. With a robust SEO foundation, hundreds of detailed posts, and steadily expanding traffic, the business is primed for growth.

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