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Automated Direct Mail Marketing Shopify App

12 October 2020
  • App
  • Ecommerce

Annual revenues

$184,000

Annual profit

$74,000

Multiplier

x 3.28

Asking price

$243,000

For sale is an authoritative B2B Shopify App business in the Automated Postcard Marketing niche.

Launched in 2016, the App has rapidly grown in popularity by targeting Shopify merchants looking for an alternative marketing channel and improve their brand image by connecting with their customers through automated postcard marketing. The App offers the ability to include or exclude international buyers, complete customization of the card and filters allowing merchants to send postcards to a specific cohort of customers.

Targeting the current c.1,000,000 Shopify merchants, the App has a vast and growing addressable market to further monetize its software. With more e-commerce store owners realizing the importance of personalizing their marketing campaigns, the business delivers a clear value proposition to the growing number of merchants looking to expand their marketing channels.

With effective automation in place, the App has shipped over 196,000 postcards in the LTM. This functionality, combined with an effective onboarding process, has helped attract a growing user base of c.460 Shopify Store Merchants and securing an impressive 4.7-star rating on Shopify.

With an effective onboarding process, a clear value proposition and robust functionality, the App’s revenue has scaled at a steady c.4.73% CAGR over the period 2018 to (e)2020. The steady revenue growth is accompanied by a high ARPU of c.$357.06 and average monthly revenue of $15,300 over the LTM.

The App presents a unique acquisition opportunity for a new owner to take over a market-leading Shopify App. With four years of operating history, a stellar track record, and many unexplored growth opportunities, the business is primed to be taken to the next level under new leadership.

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