B2B Digital Marketing & SEO
FE International is pleased to present a rare opportunity to take over a proven B2B SaaS business in the digital marketing and SEO niche.
Launched in 2014, the business has gone from strength to strength by providing a simple and effective hosting and SEO optimization solution. Aimed at digital agencies, the software offers unparalleled ease of use, an array of invaluable functionalities, and direct access to the most reliable hosting providers in the world.
With a clear value proposition and growing market demand for SEO services (forecast to reach $79 billion in 2020), the business has quickly scaled, reaching an impressive 81% CAGR for the period 2015 to 2017. The software has proven to be integral to the 1,600 customers, as illustrated by the c.3.5% net MRR churn rate and high CLV of $1,600 over the trailing 12 months.
The owners have focused on scale from the very start, outsourcing much of the day-to-day to a team of contractors. This has allowed the owners to spend their time on high-level maintenance, employee oversight, and marketing and growth strategies.
This business presents a unique opportunity for a new owner to take over a rapidly growing B2B SaaS business with a mission-critical offering. With a market-leading product, lucrative SaaS metrics, a proven history of success, and a dominant position in a growing niche, this business is primed to be taken to the next level.
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