Sell your business

B2B Social Media Marketing Automation

9 August 2018 11 October 2018
  • Saas

Annual revenues

$191,000

Annual profit

$165,000

Multiplier

x 2.9

Asking price

$479,000

For sale is a B2B SaaS business in the social media automation niche.

Launched in 2014, the business has quickly found product-market fit by providing social media engagement software for B2C and B2B Twitter user accounts. Using a proprietary algorithm to offer unparalleled user targeting capabilities, the business efficiently and reliably increases Twitter followers and engagement for its customers.

Boasting over four years of operating history in the social media niche, the business has built up an authoritative brand that is hard to replicate. With enterprise spending on social media growing 60% year-over-year, and over 30 million monthly active Twitter users, a new owner will have a vast target market to tap into. By offering a high-value service that has shown to deliver results time and time again, the business has reached an impressive 87% CAGR for the period 2014 to (e)2018.

The owner has scaled the business using organic growth strategies, creating plenty of opportunities for growth through paid marketing. With simple operations requiring minimal owner involvement, along with low overheads driving strong net margins of c.85%, a new owner will have plenty of time and cash flow to reinvest in growth.

This presents a great acquisition opportunity for a new owner looking to take over a proven and established SaaS business on the rise. With years of operations under its belt, an authoritative brand, and a history of continued success, a new owner will be taking over a well-built business primed for additional scale.

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