Sell your business

B2B WordPress Food Blogging Software

3 January 2019
  • Ecommerce
  • Saas

Annual revenues

$14,200

Annual profit

$10,700

Multiplier

x 4.0

Asking price

$42,800

For sale is a growing B2B SaaS business in the recipe management space with over 4,000 active installs.

Launched in 2014, this business has quickly climbed in user popularity by offering an intuitive recipe management plugin for WordPress. Aimed at food bloggers, this business has differentiated itself from competition through its affordable pricing, extensive functionality, and educational content.

With food bloggers amassing up to four times as many followers as any other industry, food blogging continues to play a fundamental role in the day-to-day of consumers. As the highest-rated food recipe plugin on WordPress with a rating of 4.9, this business stands to greatly benefit from this trend.

Boasting a high LTV of c.$200, low MRR churn, and an MRR CMGR of c.5.1% in the LTM, a new owner has favorable unit economics at their disposal to invest in growth through email marketing or upselling to the thousands of free users.

This business presents a great opportunity for a new owner looking to take over a scalable B2B SaaS business on the rise.

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