Distress Sale – Amazon FBA Business in Office Category Selling at Low Multiple
Last Updated on December 13th, 2019
This is a distress sale: An attractive offer would look like a quick closing and a full price cash offer + cash for the inventory. This Amazon Store was recently shut down for a product variation violation. It took two weeks to get the store back up. The brand has a great reputation and 4 years of history.
Launched in November of 2015, this 100% Amazon business sells several types of products in the Office Space category. The most popular set of SKU’s are laptop stands. The business also sells products like desktop organizers and padfolios. This is a large store with very established products. Almost all the products have hundreds of reviews that average 4 stars or better.
The seller is consumed with another Amazon business and manages his own portfolio consisting of 22 rental properties. He has made the decision to price this business at a very attractive multiple in hopes of bringing strong buyers to the table that will facilitate a smooth transaction. The workload to maintain this business is a consistent 20-25 hours per week.
One of the nice protections this business comes with is that no seller can hijack the listing and sell his products as “new” condition (stealing his buy box). This is a great form of protection against Chinese competition especially on products that have a sizeable amount of demand.
There are many opportunities a new owner could tap into that the current owner has not taken the time to do. There are opportunities with Many Chat, PPC, the 4,000 person email list, and many more.
We have priced this business to sell quickly. Buyers with cash offers and aggressive closing timetables will
move to the top of the list.
This listing is managed by Brad Wayland.
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