Sell your business
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Food, Recipes & Kitchenware Resource

6 November 2019
  • Affiliate

Annual revenues

$101,000

Annual profit

$99,000

Multiplier

x 3.03

Asking price

$300,000

For sale is a reputable content business in the cooking and recipes niche.

Launched in 2016, the business has secured a favorable position in the cooking and recipe niche by focusing on high-quality content creation, informative infographics, and captivating imagery. With hundreds of long-form articles spanning recipes, kitchen tips, kitchen gadgets, and food safety, the site has quickly gained traction with its target market, now boasting close to 1.8 million unique visitors per year.

The business now sits in a commanding position in a rapidly growing kitchenware niche, with the market for kitchenware products predicted to more than double in size over the 2017-2024 period to reach $4.6 billion in annual sales. Boasting strong traffic and several years of operating history, the business is poised to capture a larger proportion of this evergreen growing market organically over time.

The site’s strong traffic profile has in turn translated into highly attractive financials. With more than $100,000 in gross revenue over the LTM, diversified across both affiliate and display advertising income streams, the business offers plenty of resources to invest in growth.

The business presents a great acquisition opportunity for a new owner looking to acquire a scalable content business with a robust SEO foundation and numerous unexplored growth opportunities, the business is poised for growth.

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