Sell your business

Giveaways & Sweepstakes Software

24 July 2020
  • Saas

Annual revenues

$36,000

Annual profit

$32,000

Multiplier

x 3.91

Asking price

$125,000

For sale is an authoritative B2B SaaS business in the giveaways and sweepstakes software niche that has run over 50,000 campaigns since inception.

Launched in 2011, the business delivers an all-in-one giveaway and sweepstakes creation tool that enables users to easily design, launch, promote, and analyze promotional campaigns. With broad features including custom campaign rules, pre-set templates, realtime data analytics, and extensive third-party integrations, the business has found its market fit by providing a best in class service to its userbase.

With an average of over 34% of new customers being acquired through contests, companies are readily turning to gamification strategies (like giveaways and sweepstakes) as lead magnets for growth. The business is optimally placed to benefit from the growing demand for gamification software.

The business itself has scaled at an impressive rate from 2017 to 2019, with revenues expanding at a CAGR of c.123%. With a high LTV of c.$250 over the LTM, the business now generates c.$3K in MRR. With a lean and simple cost structure and high net margins of c.89% throughout the same period, a new owner has plenty of resources to invest in growth.

The business’ array of features lets users create a giveaway online in seconds while providing full integration with social media platforms like Pinterest, Facebook, Twitter, and Instagram. The software’s extensive functionality and operating history have helped secure critical acclaim, securing features in authoritative publications such as Shopify and Entrepreneur. This has also helped the business attract stellar clients such as Kissmetrics, Yelp, RipCurl, and Volusion.

The acquisition presents a great opportunity for a new owner to take over a proven and reputable B2B SaaS business.

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