Sell your business

Health & Fitness Product Reviews

9 October 2019 7 April 2020
  • Affiliate

Annual revenues


Annual profit



x 2.34

Asking price


For sale is a steadily-growing content business in the health and fitness product reviews niche.

Since inception in 2016, the business has quickly established itself as a reputable player within the fitness industry by focusing on home gyms and complimentary fitness topics. With hundreds of informative, long-form articles spanning home gym equipment guides, product reviews, CrossFit, and nutrition, the site has quickly gained traction with visitors.

With fitness playing an increasingly important role in the day-to-day of consumers, the global fitness market has grown to become a $87.2 billion-dollar niche in 2019. Within the greater fitness industry, demand for home gyms and equipment is forecast to continue rising, placing the business in an optimal position to benefit from these industry dynamics to continue growing.

With a vast content library and a dominant organic search presence, the business enjoys steady traffic growth, attracting over 1.3M visitors throughout the past year alone. With incredibly simple operations and lean costs, the business boasts high net margins of c.92%, allowing for plenty of time and cash flows to invest in growth.

The business presents a great acquisition opportunity for a new owner to take over a high-growth content business with a robust SEO foundation, steadily-growing traffic, and numerous unexplored growth opportunities.

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