Sell your business

Health & Lifestyle Blog

21 October 2019
  • Content site

Annual revenues

$83,000

Annual profit

$72,000

Multiplier

x 3.4

Asking price

$245,000

For sale is a growing content business in the health and lifestyle niche with more than 9.5 million lifetime visitors.

Launched in 2013 and re-branded in 2017, The business has become the go-to resource for millions of consumers looking to live a healthier, more active lifestyle each year. With a focus on the popular Weight Watchers program, the business offers its visitors a large range of healthy recipes, diet advice, exercise tips, and other healthy living recommendations.

Healthy living and exercise are becoming more and more popular each year. This is well-illustrated with the expansion of the global wellness industry, which saw a staggering c.$4.2 trillion in sales 2017. Within health and wellness, Weight Watchers also continues to gain momentum, now catering to more than 4.5 million members globally. These favorable macro dynamics offer a large and growing target market for the business to pursue.

The content has resonated with consumers, driving steady traffic and revenue growth. With c.$96,000 in annualized revenue throughout the L3M, a lean and highly scalable cost structure, and freelance writers staying on post-sale, a new owner will have plenty of resources to invest in growth.

The business presents a unique acquisition opportunity for a new owner looking to take over a proven content business with a clear value proposition in a growing niche.

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