Sell your business

Home & Cleaning Resource

26 February 2020 12 May 2020
  • Affiliate

Annual revenues

$56,600

Annual profit

$56,400

Multiplier

x 2.87

Asking price

$162,000

For sale is a growing content business in the home and cleaning niche with over 190,000 visitors and 18.7% CMGR over the LTM.

Launched in 2018, the business has quickly established itself as a reputable source of information for a range of vacuum cleaner buying guides, product reviews, and general cleaning advice.

The business has focused on the multi-billion-dollar vacuum cleaner market to scale. As the vacuum cleaner market is set to reach $16.7 billion in 2022, the business is poised to benefit from its clear focus and informative content library.

The site’s rising traffic has translated to rapid revenue expansion, with earnings rising at a 18.7% CMGR over the LTM and the business now generating more than $145,000 in annualized revenue.

The business ranks for c.10,000 keywords, including ranking on the first Google results page for over 2,500 keywords. In turn, this strong organic search presence has helped the business attract c.220,000 page views over the LTM.

The business presents a great opportunity for a new owner to take over a reputable content business in a lucrative niche.

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