Sell your business

Home, House and Garden

18 August 2020
  • Affiliate

Annual revenues

$842,000

Annual profit

$647,000

Multiplier

x 2.63

Asking price

$1,700,000

For sale is a fast-growing content authority business in the home, house, and garden niche with c.8 million pages views over the LTM.

Launched in 2018, the business has established itself as a leading provider of independent expert reviews and product roundups for the home and garden, to help readers make informed and cost-effective decisions about their household purchases. With thorough research and testing from the team of professional researchers and use of real buyer reviews, warnings and advice to create a full-rating and detailed product descriptions, the business offers a unique review USP and has in turn become the go-to resource for over 3 million unique visitors each year.

With the global home and garden products B2C e-commerce market set to grow to $268 billion in 2022, the business has strong natural tailwinds to accelerate its continued growth.

The sites’ remarkable traffic profile has translated into consistent revenue growth and highly profitable operations with minimal owner involvement. With c.$787,000 in gross revenues over the LTM (before Amazon affiliate cuts) and c.78% net margins, a new owner will benefit from steady cash flows to invest in growth.

The business presents a great acquisition opportunity for a new owner looking to take over a proven and scalable content business in the growing home, house, and garden niche. With an abundance of original content a place, this would be an ideal semi-passive opportunity, or a platform on which to continue scaling rapidly.

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