Sell your business

Lead Generation – Top Home Rentals Resource – 2.8M Sessions/Yr – $26K gross/mo

22 February 2020
  • Lead generation

Annual revenues

$308,000

Annual profit

$109,000

Multiplier

x 4.18

Asking price

$456,000

For sale is a market-leading lead generation business in the home rentals niche with eight years of operational history and the largest database for expert apartment reviews in the USA.

Launched in 2012, the business has established itself as a go-to resource for millions of renters looking for trusted property reviews in all 50 states across the USA. With a focus on technological innovation, complemented by local expert reviews, the business ranks properties by dozens of criteria, including several proprietary indexes to help renters find the ideal apartment.
With the global online home rental services market expected to grow at a c.15% CAGR from 2018 to 2022 to reach c.$22 billion by 2022, the business has secured a coveted position as a leader in this lucrative niche.

This demand is driven by the sophisticated data aggregation technology which allows the business to syndicate listing data from various platforms and enhance this data with apartment images, videos, and neighborhood information (using a proprietary algorithm), among other criteria. This has allowed the business to build up an impressive database of over 133,000 available apartments, rank for c.22,000 keywords and secure numerous backlinks from reputable sources such as Lifehacker and TechCrunch. The dominant digital footprint and unique data have in turn helped attract over 2.7M visitors and 5.4M page views in the LTM.

The business presents a unique opportunity for a new owner to take over a market-leading lead generation business with a competitive advantage and plenty of unexplored growth opportunities.

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