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Personal Finance Blog & Product Reviews

7 October 2020
  • Affiliate

Annual revenues


Annual profit



x 2.86

Asking price


For sale is an established content and lead generation business in the lucrative personal finance niche, with a combined c.445k page views in the LTM.

With thousands of pages of informative content, the business has secured a firm foothold in the growing and profitable personal finance industry. With a current total transaction value of $1.1 trillion, the industry is set to grow at a staggering 25.2% CAGR over the period of 2020 and 2024, reaching a total projected transaction value of $2.6 trillion.

The sites are monetized via lucrative affiliate and lead generation partnerships with some of the leading brands in the space. Amassing a total of 16 partners, revenues have grown at c.44.6% CAGR from 2017 to (e)2020. With c.$1.1M in revenues throughout the LTM and a lean operating structure, the business has significant cash flow for growth.

The business offers a unique opportunity for a new owner to take over a proven and authoritative content business in an expanding niche.

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