Sell your business

Pet Supplies & Accessories

21 December 2019 16 March 2020
  • Affiliate

Annual revenues

$175,000

Annual profit

$169,000

Multiplier

x 4.84

Asking price

$818,000

For sale is a portfolio of two content businesses in the pet supplies and accessories niche.

Launched in 2018, the two businesses have quickly gained traction by providing detailed and highly informative dog guides, advice, and product reviews. With a vast library consisting of hundreds of in-depth posts, the sites have become the go-to source of information for hundreds of thousands of visitors looking to learn more about their beloved pets.

As more and more households have dogs (over 63 million households have a dog in the US alone), spending on the pet niche continues to rise, expected to surpass a staggering $75 billion in 2019. With growing traffic, the portfolio is poised to continue capturing market share in this highly lucrative market.

With a steady investment in content, the sites boast c.325 posts combined. This has helped establish a strong organic search presence and fuel steady traffic growth. Revenue has followed on a similar trajectory, offering plenty of cash flows for a new owner to invest in growth.

The business presents a great opportunity for a new owner to take over a portfolio of two complementary content businesses with an impressive history of growth and a firm foothold in a growing niche.

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