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Premium Shapewear Brand with 140,000 YouTube Followers and 100% YoY Earnings Growth

5 September 2019 13 September 2019

    Annual revenues

    $1,356,763

    Annual profit

    $481,082

    Multiplier

    x 2.91

    Asking price

    $1,400,000

    Business description

    Last Updated on September 4th, 2019

    Slimming the waistline is one of the most enduring evergreen offers of all time. This brand has built an engaged following quickly in the exploding women’s shapewear industry.

    Shapewear provides a slimmer waistline, not just while wearing it, but also semi-permanent benefits that continue after wearing.

    This results in very low return rate and a high 18% of new customers buying again in 30 days.

    Leveraging its engaged social community including 142,000 YouTube and 50,000 email subscribers, the business has been able to repeatedly release new products successfully and utilize videos to drive traffic to its own site. This business has built an online brand almost completely off Amazon with 72% of sales on its own site. 100% organic traffic is on track for $2 million in sales in 2019.

    Newly built marketing funnels, untapped paid and retargeting ad channels, and an increased effort in influencer marketing, and expanded Amazon reach all provide clear paths to accelerate this already fast-growing company.

    The owner runs this business all over the world in 10 hours a week by leveraging a third party warehouse, outsourced manufacturing, highly automated systems, and 7 full time virtual assistants.

    This listing is managed by Walker Deibel.

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