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SBA Pre-Qualified: “The Williams Sonoma of Amazon”

18 April 2019
  • Amazon

Annual revenues


Annual profit



x 3.3

Asking price


Business description

Last Updated on April 18th, 2019

Launched in early 2015, this business has been referred to by Amazon executives as the “Williams
Sonoma of Amazon.”

Many of the products that have been featured in the Huffington Post, The Knot, Forbes and on television
and Kickstarter.

The founders of the business are an Air Force Academy graduate who started the business with his
wife, a graduate of Boston University’s M.S program.

The business generates over 95% of its revenues from Amazon, and has a total of three brands
(kitchen, home and comfort) in one seller account. The original brand focusing on kitchen products generates 77% of the TTM revenues, with the home brand at 22% and the comfort brand, just launched in 2018 generates 1%.

Revenues are spread nicely among many top selling SKUs, with the top five generating less than 40%
combined. Seven new SKUs were launched in TTM and already represent nearly 7% of revenues. The trailing
12 month revenues are up 86% over the previous year. The business is being sold to focus on another

This listing is managed by Joe Valley.

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