Sports & Outdoors
This listing is for an Amazon FBA and Amazon Associates business created in June 2016 in the sports & outdoors niche. The Amazon FBA side of the business sells accessories commonly used during outdoor activities such as camping, parties, or barbecues in both the US and Canadian marketplaces. The associated website features a blog and a storefront that directs traffic to Amazon product listings via Amazon Associates links.
The business holds a trademark in both the US and Canada for the brand name used on its own products. There are two products with variations totaling 14 options listed for the US Amazon and 10 options for Canada. The products are sourced from a supplier located in Hong Kong.
Four social media accounts are included in the sale for Facebook, Twitter, Instagram, and Pinterest. The business has been using Facebook ads to grow the business. For the month of August social media traffic accounted for 29% of the traffic to the website. Facebook was 96% of the social media traffic.
The seller has an employee currently performing social media management and content creation. The employee is willing to work for $100/week which would include 2 x 1,000 word posts and social media management. This expense is NOT included in the valuation as it is not required for the business to run as is.
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