Subscription/Memberships – 10 Y/O Digital Music/DJ Courses
For sale is a portfolio of two market-leading subscription businesses in the online DJ courses niche.
Launched in 2009 and 2014, the two businesses have stood the test of time to become the gold standard of music education for aspiring DJs. With a highly intuitive and effective teaching methodology, clear and concise video courses, and over a decade of combined operational history, the portfolio has helped teach thousands of musicians how to ‘scratch’ (a popular DJ technique) on DJ turntables.
As DJing continues to grow in popularity and becomes ever more ubiquitous, the DJ equipment market has experienced sustained growth, predicted to rise at a c.6.5% CAGR over the 2018 to 2024 period to reach $600 million in annual sales by 2024. As a leading provider of scratch DJ education, the businesses are optimally positioned to capitalize on this trend.
With growing revenues (rising at a c.36% CAGR over the period 2014 to 2019), hundreds of active students, a steady ARPU of c.$41, and an LTV of c.$192, the business boasts attractive unit economics to invest in growth.
The portfolio presents a great acquisition opportunity for a new owner looking to acquire a well-built and mature subscription-based portfolio with a market-leading brand, clear value proposition and plenty of growth opportunities.
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