This listing is for a 2-site affiliate business package created in June 2009/May 2014 in the web services niche. The WordPress site features reviews of providers for a specific type of web service, focusing on a specific demographic. The business generates revenue from referring customers to the providers via affiliate links throughout the site. This is a growing business requiring a minimal amount of work from the Seller to maintain.
The site relies on organic search traffic and content that has mainly been outsourced. The Seller has paid for some links to the site and does outreach for guest posts by emailing webmasters. Social media profiles for Facebook, Twitter, and Google+ were created for SEO purposes and don’t contribute a significant amount of traffic. An email list isn’t associated with the business, so the Buyer may wish to create one as a growth opportunity.
The Seller spends 2-4 hours per week working on the business. This includes doing outreach, reviewing new providers, adding new content, and optimizing existing content. Freelancers have been used to manage social media, UX, design tweaks, and sometimes for outreach. The Seller would prefer not to transfer all freelancers to the Buyer, but they will assist in finding replacements if desired.
* One of the sites received a thin content penalty approximately 3 years ago.
* An additional domain is included in the sale and is redirected to one of the sites.
* We’ve decided to use a 5-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.
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